customer service

The Customer isn’t Always Right

Airlines have been coming under scrutiny lately, with the latest incident happening on board an American Airline flight. In this instance, an airline attendant attempted to take a passenger’s stroller to check it into the cargo hold. According to the rules listed on American Airlines’ website, each ticketed customer is allowed one small, collapsible stroller, which must be checked at the gate. Strollers are too big for the overhead and could become a dangerous obstacle if not secured.

However, on this particular flight from San Francisco to Dallas, fellow passengers report that the passenger was reluctant to part with the stroller and when a male flight attendant jerked it out of her hands, he narrowly missed hitting the baby. The woman began to cry and a male passenger stood up and threatened the attendant. Eventually, the airline escorted the woman and her children off the plane and later upgraded her to first class. The attendant was removed from duty. The belligerent would-be hero remained on board.

I’ve spent the majority of my career in retail management and I always made it a motto with my employees to “treat employees the way you’d like them to treat customers.” That doesn’t mean that customers are always easy—some can be rude, abusive and manipulative—and airlines get more than their share. But when I reached out to two American Airline employees to try to understand their workplace culture, I was told that they’re ingrained with the motto, “the customer is always right” and to “inform” rather than “enforce” rules.

The enforcer in any situation is supposed to be the pilot, who is the final word aboard the plane, much the way ship captains were back in the day. However, on the video the captain just stands there and watches and doesn’t seem to intervene.

I feel that this is completely unfair to the flight attendants. Their job isn’t just passenger comfort—it’s passenger safety. They’re charged with making sure that everyone aboard arrives at their destination alive and safe. This is a case where it should be imperative at times for the customer NOT to be right, when the security of all on board must come before comfort and convenience.

Given that, the fact that American Airlines is punishing this employee for trying to do his job is unwarranted. Since I wasn’t there I can’t comment on his interaction with the passenger, but the fact that he was trying to keep everyone safe meant he was doing his job. If you can’t support your employees in that circumstance it means that you don’t stand by your values.  

Photo credit: NBC News

If United Treats Their Passengers This Way, How are They Treating Employees?

United Airlines has a lot to learn about customer service. They have long been under scrutiny—a 2016 report in BloombergBusinessweek stated that United received 43 percent of all customer complaints filed against U.S. airlines and finished last among the non-discount airlines in the 2015 JD Power & Associates satisfaction survey.  In October 2016 their failure to provide a wheelchair for a man with cerebral palsy resulted in the passenger having to crawl off the plane.

This week they added physical assault to the list of offenses when security was called to yank a Kentucky doctor off the plane after he refused to give up his seat to an airline employee. The video of the doctor being physically dragged and bloodied has gone viral around the world and created a public relations nightmare for the company. The doctor, who just wanted to return home with his wife from Chicago, was left with a broken nose, concussion and two missing teeth. He is suing the airline, which shouldn’t be allowed to treat anyone this way.

I spent a large portion of my career in the retail sector and as a senior executive always advocated a customer-centric approach. Our goal was to have every point of contact with our customers to be a pleasant and positive experience. The best way to achieve this was to treat our employees the way we wanted them to treat customers.

I have no idea why this simple rule of retail has been forgotten by United, but as Helaine Olen discusses in the New York Times, the airline isn’t alone. The trend of treating middle-class customers shabbily while catering to the 1 percent has been increasing in recent years. But the situation at United goes far beyond the consumer. My experience and research has shown a company like United that mistreat customers also abuses employees. Psychologically healthy, safe and fair workplaces don’t encourage workers to have a passenger who isn’t a threat dragged off a plane. What kind of working conditions would make such a thing possible?  It’s time we find out.

Andrew Faas is the author of From Bully to Bull’s-Eye: Move Your Organization Out of the Line of Fire.

Photo credit: The Red Dress/BloombergBusinessweek